Advantages of mobile advertising
Nowadays, the advertising trends suggest to look for effectiveness and efficiency combined. This means that to reach the target is more important than to reach as many people as possible. So technologies that enable more personalized communications a... [Read more]
About 66% of Internet users willing to receive mobile advertising
As indicated by the II Study "Mobile Marketing: user perceptions and strategies of the advertising industry," released by IAB-Spain, 66% of Internet users are willing to receive mobile advertising, provided they obtain a benefit in return, ... [Read more]
Mobile advertising is crushing online in ad effectiveness
The company Insight Express has published some statistics about the effectiveness of advertising comparing mobile advertising campaigns against online campaigns.
The results of this study, based on three years' worth of research data, show... [Read more]
Mobile Marketing, the future of marketing and advertising
According to the "I Study of Investment in Mobile Marketing and Advertising" by Accenture and the MMA Spain, Spain's investment in Mobile Marketing in 2010 will exceed 100 million euros and in 2012 the budget will amount to 240 million euro... [Read more]
